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Business Details
22 Years
experience
Your Trusted Architectural Partner in London
Founded in 2004 by James King and Mark Conroy, our architectural practice specialises in luxury hospitality and residential design, with a global portfolio spanning hotels, private residences, and mixed-use developments. We combine meticulous attention to detail with a collaborative approach, working closely with clients and craftsmen to deliver timeless, context-sensitive spaces. Our expertise extends to masterplanning, brand development, and heritage-sensitive projects, supported by long-standing partnerships with international hotel groups and specialist consultants.

With over two decades of experience, we prioritise functional, human-centric design using natural materials and innovative construction methods. Our commitment to quality is demonstrated through award-winning projects like The Edition hotels and JW Marriott Grosvenor House, alongside community-led initiatives that reflect our ethical values. We maintain rigorous quality control through direct site engagement and technical innovation, ensuring every project meets exacting standards from concept to completion.
Services
Architectural Design Luxury Hospitality Projects Residential Developments Masterplanning Heritage Restoration
Details
  • Year established: 2004
Highlights and features
  • We have 20+ years' experience in luxury hospitality architecture
  • Our team includes award-winning architects with global project expertise
  • We maintain direct site presence for quality assurance
  • We collaborate with specialist consultants for technical excellence
  • Our designs prioritise environmental sustainability and heritage sensitivity
Services
Luxury Hospitality Projects
We specialise in designing award-winning luxury hotels and resorts, including The Edition properties in Barcelona, Abu Dhabi, and Bodrum. Our approach combines innovative spatial planning with meticulous material selection to create distinctive guest experiences. Each project benefits from our direct collaboration with international hotel brands and specialist consultants.
Residential Developments
Our residential portfolio includes bespoke private homes and high-end urban apartments. We focus on creating functional, light-filled spaces that respect architectural heritage while incorporating modern comforts. Recent projects demonstrate our expertise in conservation area sensitive design and space-optimised layouts.
Masterplanning
We develop comprehensive masterplans for mixed-use developments, integrating residential, commercial, and public spaces. Our approach considers environmental sustainability, transport infrastructure, and community needs, as demonstrated in the Minsk Innovation City project and Shoreham by Sea redevelopment.
Heritage Restoration
We specialise in sensitive restoration of historic buildings, maintaining original character while introducing modern functionality. Our expertise is evident in projects like Chalcot Road in Primrose Hill Conservation Area and the adaptive reuse of industrial buildings for contemporary use.
Hospitality Branding
We collaborate on creating distinctive hospitality brands, from concept development to interior design. Our work with Marriott International and Wyndham Hotels includes designing signature spaces like rooftop bars, restaurants, and executive lounges that reflect each brand's identity while meeting operational requirements.
People
James King
Co-founder
Architect with 25+ years' experience, specialising in luxury hospitality projects. Qualified in 1996, he has worked globally on award-winning hotels and community-led developments. Holds honorary positions with architectural trusts and focuses on sustainable, human-centric design.
Mark Conroy
Co-founder
Co-founder with extensive expertise in residential and mixed-use developments. Combines technical precision with creative vision to deliver context-sensitive architectural solutions. Oversees project delivery with emphasis on craftsmanship and construction quality.
Questions
What architectural styles do you specialise in?
We create context-sensitive designs that respond to each project's location and requirements, working across modernist, traditional, and heritage-sensitive styles.
Do you work internationally?
Yes, we have completed projects in Europe, Middle East, and Asia, with current commissions spanning multiple continents.
How do you ensure project quality?
Through direct site engagement, technical expertise, and collaboration with specialist consultants and craftsmen throughout the construction process.
Can you handle conservation area projects?
Yes, we have extensive experience in sensitive developments within conservation areas, balancing heritage preservation with modern functionality.
What sustainability approaches do you use?
We integrate environmental strategies in all projects, focusing on energy efficiency, sustainable materials, and climate-responsive design.
How do you manage large-scale developments?
Through comprehensive masterplanning, phased delivery, and coordination with multidisciplinary teams to ensure cohesive, functional outcomes.